In short
We collect only what we need to sell, deliver and support your order, and to answer your messages. We never sell your data. Card details go to our payment processor, not to us. You can ask to see, correct or delete your data at any time by emailing privacy@peeurope.co.uk.
1.Who is responsible for your data
Prime Enterprise Europe Ltd (company number 17515288, registered office 128 City Road, London, EC1V 2NX, United Kingdom) is the controller of the personal data described in this policy.
For any question about your data, contact us at privacy@peeurope.co.uk.
2.What we collect and why
| Purpose | Data | Lawful basis |
|---|---|---|
| Processing and delivering your order | Name, email, phone, billing and delivery address, order contents | Performance of a contract |
| Taking payment and preventing fraud | Payment status, last four card digits and card type (from our processor), IP address | Contract; legitimate interests in preventing fraud |
| Returns, refunds and warranty claims | Order details, description of the issue, photos you send us | Contract; legal obligation |
| Answering messages | Name, email, phone, company, message content | Legitimate interests in replying to you |
| Product safety notices and recalls | Name, email, product purchased | Legal obligation; legitimate interests |
| Accounting and tax records | Invoices and transaction records | Legal obligation |
| Website security and essential cookies | IP address, browser type, session and preference cookies | Legitimate interests; strictly necessary |
| Analytics (only if you accept) | Pages visited, device type, approximate location | Consent |
4.International transfers
Our servers are located in the European Union, which the UK recognises as providing adequate protection. If a provider processes data elsewhere, we rely on an adequacy decision or on the standard contractual clauses (with the UK addendum) to protect it.
5.How long we keep it
- Orders, invoices and payment records: 6 years after the end of the financial year, as UK tax law requires.
- Warranty and safety records: until the end of the warranty, or longer where a safety issue requires it.
- Messages to customer care: 2 years after the conversation ends.
- Cookie preferences: 6 months.
6.Your rights
Under UK and EU GDPR you have the right to:
- access the personal data we hold about you;
- have inaccurate data corrected;
- have your data erased, where we have no legal reason to keep it;
- restrict or object to our use of it, including for direct marketing at any time;
- receive your data in a portable format;
- withdraw consent where we rely on it, without affecting earlier use.
Email privacy@peeurope.co.uk. We reply within one month and do not charge a fee in most cases.
You can complain to the Information Commissioner's Office (ico.org.uk, 0303 123 1113) or, if you live in the EU, to the data protection authority in your country. We would appreciate the chance to resolve your concern first.
7.Security
Our website uses HTTPS throughout. Access to customer data is limited to staff who need it, protected by individual accounts. Payment card data never reaches our systems.
9.Changes to this policy
We will post any changes on this page with a new effective date, and tell you directly about significant changes that affect how we use your data.
Prime Enterprise Europe Ltd · Registered in England and Wales, company number 17515288 · Registered office: 128 City Road, London, EC1V 2NX, United Kingdom
Questions about this policy: info@peeurope.co.uk